Former Lotus CEO Dany Bahar Returns As Boss Of Modena Tuning Firm

In time past, people do not often talked about the word brand or trademark. People usually concentrate on the manufacture of a product. For instance, Philip television, Kenwood stereo, Sharp sound system and just to mention a few. Presently, the new innovation of the word ‘make’ is now called brand. Branding is as well applicable to the auto industry. Do you know that Dany Bahar has helped so many vehicle manufacturers to attain a good brand name? Do you know that Dany Bahar is really one of the best marketers in the world today? Is your quest on Dany Bahar’s personal life, career and achievements? Reading through the rest part of this article will help you to more Dany Bahar more.


Believe it or not, every guru sets out to achieve a brand name from day one. Every born guru wants to create a brand and make sure that people are immediately identifying its advertising jingle, logo or any related term associated to memory. Do you know that brand gurus are a special breed of individuals? This is because these gurus have fabricated and developed a product until it becomes a well-known name and respected among other people. To be factual, real brand gurus are few in our present world. These gurus aspirations remain to rise above all others without the result of extra training, but rather in the uniqueness of their products. Dany Bahar, Group Lotus’s CEO is one special man with such uniqueness. Dany Bahar is known by some people in the business or finance industry as an enigma. Nevertheless, Dany Bahar is one of the best brand gurus in the world today. You may ask, why is Dany Bahar often referred to as an enigma? It is probably because Dany Bahar has through much of his present ambition and career promoting some of the world’s most well-known brands.


Dany Bahar has presently moved on to some other projects. The first project that Dany Bahar is presently handling is a new turning house called Ares. Ares can be likened to the powerful Greek ancient god of war. The new turning house is in Modena, Italy, a place where Dany Bahar has spent time while at Ferrari. Dany Bahar introduced several people who worked with him in his past projects. This can be found in the likes of a designing engineer and a gamut of selected managers. From a reliable source, it is clear that Mihai Panaitescu a 26-year old designer previously contributed about 4 of the 5 future Lotus’s projects executed under Bahar’s regime at the company. Presently, the 26-year old designer is offered a contract to re-conceptualize several projects involving top-notch sports and luxury cars at Ares.


As part of his biography, Dany Bahar remains a Turkish by birth and nurtured in Swiss. The Swiss-raised Bahar’s Ares Performance will provide clients with a car that have never been fabricated before. Dany Bahar is a marketing guru who is ready to express the immediate desire of consumers through personalisation. He mentioned that individualisation is becoming popular these days. At RedBull, Dany Bahar was first noticed as a marketer. Dany Bahar has the ability of driving the activities of the hugely successful racing group. He has been improving his brand magic strategies to change the world into an inline skating. It was his marketing ability that attracted Lotus for a contract. Through the enthusiasm of Dany Bahar, so many brands have been created and nurtured until they finally became phenomenal global successes. From research and feasibility study, records have shown that Dany is the man who personally held RedBull by the horns and finally made it a global brand. Records have perfectly shown that Dany’s first insinuation while working with RedBull was to introduce a deal to use Ferrari engines,


With just two years in RedBull, Dany Bahar has incredibly increased the profile of the company. He brought in global awareness for RedBull and made the company gain tremendous reputation as presently known. In 2007, Dany Bahar drifted his contract to Ferrari where he became a senior VP for the brand and commercial departments. However, he created a new division within the company that developed and managed the Ferrari brand around the globe. With his highly invested knowledge, Dany Bahar headed service and sales on the production aspects of the company. He remained an icon on licensing, marketing and merchandising for the F1 team. Through the inimitable way of Dany Bahar, he was able to tweak and shape the brand and the name Ferrari today trips off the tongues of enthusiasts. With Dany Bahar’s strategies and hard work, the famous prancing horse logo is now found in so many homes around the world.




Dany Bahar has always mentioned that everyone has the opportunity to aspire to greater levels and as well to be inspired. For this reason, his slogan ‘why not’ is always alive in the present world of marketing. Dany Bahar’s achievements, career, and personal life is like a Wikipedia for everyone to learn. In his Wiki archive, you are sure to discover the question that reads; who says you can’t have dreams in today’s business environment? Whoever does not have a vision will also lack ambition. Whoever does not have an ambition will also not regard their lives. It is excruciating that some people may not be able to see above the horizon. The lack of self-confidence and experience should never prevent anyone from trying or picking up opportunities. Great minds such as John F Kennedy, IBM founder, Microsoft and many more have been able to pick up opportunities and have created remarkable landmark in the world today. Dany Bahar has proven this through his professional and personal life. The word ‘can’t’ is obsolete Dany Bahar mentioned. Dany Bahar is truly a marketing guru of our time who is ready to take negative thoughts and turn them to wonder-working positive solutions. You can always learn from the boldness Bahar has towards accomplishing his goals.

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